Domino’s, a chain of pizza restaurants that’s become a global phenomenon, is focusing on its most lucrative markets as it continues to expand. Despite a slowdown in growth toward the end of 2019, the company is still poised to achieve its goal of having 25,000 locations worldwide by 2025.
A domino is a small rectangular block, marked with dots resembling those on dice, that can be stacked on end in long lines and tipped over to create very elaborate designs. Dominoes have been used as toys and in games for centuries, and this simple yet addictive activity led to the popular expression “the domino effect,” which refers to an event that triggers a series of greater and often catastrophic events.
Although dominoes are usually made from plastic, they can also be fashioned from wood and other natural materials such as bone and ivory. These sets have a more traditional look and feel, but tend to be more expensive than those made from polymer. They may be painted or embellished with jewels, and the pips on a given set of dominoes can vary from a light cream to a dark black.
There are a number of different games that can be played with dominoes, and some are very complex. In some games, players draw seven dominoes from a stock or ‘boneyard’ and then take turns playing them. Each player attempts to make a line of dominoes from their hand by matching the values on each side of the domino. The first player to play their final domino wins the game. In many games, the heaviest domino is the opening double, and the players try to match this tile with others in their hands until they can complete their line.
Some dominoes have blank sides, which can be ascribed any value by the players. Other sides have numbers or letters that indicate their rank, or the amount of points a domino has. This value is called its ‘rank’ or “weight.” A domino with more pips has a higher rank than a lower one, and a domino with no pips at all has the lowest rank.
Most standard domino sets have a maximum of 28 tiles. However, the heaviest rank can be increased by adding additional “extended” sets, which are typically sold in a bundle of three or four. Each extended set adds more pips to the end of each domino, increasing the total number of unique combinations of ends and thus of pieces.
Hevesh began creating domino art in her childhood, and by the time she was 10 she had a YouTube channel where she shared her creations. Her hobby eventually became a full-time career, and she now makes massive domino installations for movies, TV shows, and events including album launches for pop stars such as Katy Perry.
Each domino project starts with a plan that Hevesh makes on paper, and then she tests each section before putting it together. She also makes test videos of each individual section to get a clear understanding of how the finished product should work. This helps her to troubleshoot and correct any issues before assembling the whole installation.